Gradient Does Motion Graphics

Today we’re proud to announce that we now offer a brand new service: motion graphics!

We’ve been dabbling in mograph for various clients for a while now but we’ve never advertised it as a service. Until today!

We made a short video to show you what we mean:

I thought Gradient already offered animation.

True, we do, but giving it a fancy name means we can charge more. Shh…

Animation and mograph are similar, but animation is typically story- or character-driven, whereas motion graphics are really more about moving shapes or other graphic elements.

Motion graphics can be used to communicate information or just to catch people’s attention, like at a trade show booth. It can take all kinds of forms including 2D, 3D, hand-drawn, stop motion, or even live action, and it can be any length from a few seconds long, like an animated gif, to a video several minutes long. Think of it like graphic design…that moves!

Who is mograph for?

Appealing, polished movement can increase the reach of your message. It can engage people visually more than static graphics might. It has all kinds of applications including full-length videos, ads, social graphics, presentation visuals, and more. And the kids love it.

Interested?

If you like what you see, ask your doctor if mograph is right for you. Or reach out and let us know what you have in mind and we’ll be in touch.