You know you need a video. That’s great! We can help!
HOW exactly do you go about it? How much info do you need to get started? What parts of the process are you responsible for and what can you expect the people I hire to help me with? And most importantly, how much will all this cost?
These are all great questions. The first thing to know is that it’s fine not to know all this. We’re here to help and we want you to be comfortable, so if you have questions, please ask.
All projects are different and the details of yours will determine the answers to some of these questions, but most video projects follow the same rough process. Here’s how things usually work.
Step 1: Introductions
The first step in the process usually involves a conversation over the phone. We’ll discuss what you’re looking to create what you already have in mind. There’s really no required amount of information at this point, but it helps to have an idea of what kind of video you might want, the purpose of the video, as well as a good idea of your budget for the project. If you have more than that already worked out, that’s great, but it's not required. We’re just trying to get on the same page at this point.
Step 2: Proposals & Estimates
After the introductory call we’ll go off and put together a proposal. Depending on how specific you were able to be on the initial call, we may be able to present you with an exact plan, or it may be better for us to present several ideas to help you narrow down the style of video you need. At this point we can usually give you a good estimate of how much each option might cost. Once we agree on a plan and a price, the next step is where the real work begins.
Step 3: Script & Storyboard
Now that we have and idea of what needs to be done, the first step is to nail down the specific contents of your video. We’ll work with you to write a script and discuss the various types of shots and animations that may need to be created for your video. The amount of work in this step depends on the type of video we’re making. For example, an animated video requires a lot of planning as every shot will need to be created from scratch, whereas a live action video might require less specific art direction but involve the coordination of film crews and interviewees.
Step 4: Production
In this stage, all the planning is done and now we’re just executing the plan, which means filming, animating, recording audio, etc. This is the stage most people think of when they think about producing video, but it’s amazing how much work and planning has to happen before we even get to this phase.
Step 5: Post-production
This is where everything comes together. Once all the footage has been shot and audio recorded, it’s time to assemble and edit your video. This can be the most time-consuming part of the process as we go through all the footage to find the best moments that we’ll use to tell your story. This is also the part of the process where we create any motion graphics, kinetic typography, or other design elements, and we’ll also add music and sound design.
Step 6: Drafts & Revisions
Once we have a first draft of the completed video, we’ll send it to you for feedback. Hopefully everything is as expected because we’ll have been in contact all along the way. But there are inevitably some tweaks and comments at this phase. We’ll work to incorporate your feedback to make sure everything is perfect.
Step 7: Final Delivery
The last step in the process is just to deliver the finished product. We can deliver in any format you need, whether that be physical media or something suitable for broadcast or the web.
A few other considerations:
Obviously every project is different, and there’s no way to show you every single type of video that we could potentially create. You can get an idea by looking at our portfolio, but we love getting the opportunity to try new things, too! So if you’ve got an idea for something but you’re not sure if it’s something we can help with, reach out! Chances are even if we can't do part of it ourselves we can hire really smart people to help or we may be able to recommend someone else to help you if it’s not in our wheelhouse.
This is a high level overview of what to expect, but if you've got more questions or think you're ready to take the next step, fill our our contact form and we'll be in touch!